Greg Linden nicely summarizes one argument for personalization in search and other forms of aggregation. If the results are personalized, the payoff for spammers decreases, hopefully disincenting (sp?) them from spam attempts.
Greg Linden nicely summarizes one argument for personalization in search and other forms of aggregation. If the results are personalized, the payoff for spammers decreases, hopefully disincenting (sp?) them from spam attempts.