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Crosbie: Lessons of Lawrence

Vin Crosbie recently fired off a deep, well considered e-mail to the Online News mailing list. The message was regarding what to learn from what Lawrence Journal-World has been doing to receive so many industry kudos. I was going to ask for permission to liberally quote from it, but Vin saved me the trouble and posted the e-mail to the Digital Deliverance blog.

The 5 second recap: develop long term visions and strategies at the top, unleash good energetic people on the ground to make it happen

Crosbie also notes six trends that news organizations really need to capture in their strategic thinking: multimedia, unlimited depth, on-demand, depackaging, individualization, mobility and ubiquity. These are consistent with his running theme that infrequent, mass delivery of uniform content bundles is not a winning proposition in the long run.

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