Merrill Brown, former MSNBC top honcho, has been tapped to head up the Carnegie Foundation's, News in the 21st Century project, one element of Carnegie's overall program on revitalizing journalism. Fabulous!
At the risk of biting the hand that feeds me, when the original Carnegie announcement was made, I was struck by how little the issue of changing audience behavior, aided and abetted by technology, was a component. It read to me as revitalization through creating folks who are really, really good at reporting as opposed to just really good at reporting. Readers are just twiddling their thumbs waiting for more better investigative reporting!!
Maybe with his background and credibility, Brown will be able to give a little push in the audience facing direction.