home ¦ Archives ¦ Atom ¦ RSS

Kaiser Family Foundation: Generation M

Just the executive summary is a gutbomb to digest, but the Kaiser Family Foundation's report on Generation M: Media in the Lives of 8-18 Year Olds is chock full of interesting points. Based on a survey of over 2,000 youth the report is essentially a study of how, and with what media, young folks spend their time.

TV and music are dominant, although computers and the Internet have caught up with console video games in usage time. And the penetration of these devices is over 50% across all strata of society.

The interesting takeaways for me? Videogames and PCs don't displace TV and music. Time spent with media refuses to go down. Kids just do more multitasking. TV and IM. Homework and file sharing.

Reading the newspaper happened for 34% of the sample. The average time spent with the newspaper was only 6 minutes per day, although I can't tell if that's across the entire sample (bad) or those who actually read the paper (worse). Yikes!!

Via Gloria Pan @ morph.

© Brian M. Dennis. Built using Pelican. Theme by Giulio Fidente on github.