Jason Calcanis lays out a bit of his perspective on the backstory regarding the Bloglines sale. Besides laying out Mark Fletcher as playing both sides of the developing deal, Calcanis argues that the only lucrative market for aggregators is corporate tuned clients. In particular, sources that provide advertising supported content through feeds are not going to let aggregators add their own ads, at least not without a cut of the action. Not to mention that, another big content provider, CNet, has entered the fray with Newsburst
This portends the aggregator schism I've remarked upon earlier. Calcanis seems to make an assumption that aggregators won't severely mutate birthing a new market, an assertion which the folks at Findory might not agree with.
Calcanis post via Read/Write Web