I'm starting to be persuaded by Gregory Linden's pitching of Findory as a next generation webfeed aggregator, with social intelligence baked in. I'm thinking there will eventually be a schism in how people use webfeeds somewhat similar to e-mail. There will be a teeming horde who interface relatively naively to syndicated content, maybe through a tool like Findory, ala Hotmail, Yahoo! Mail, Gmail, Outlook Express etc. etc. Then there will be a decent sized, but not huge, pool of folks who work with such content at a higher, more sophisticated level, and will need more powerful tools, e.g. NetNewsWire or Bloglines, analagous to hardcore Outlook, Eudora, and Oddpost users.
And just so it doesn't look like I'm smooching Findory's rear too much, I have to say I'm finding the personalized sports news feed practically useless. ESPN and ESPN Radio basically crush the Findory feed on timeliness, and all the news sources report on the same thing every day. Now if they had a sports oriented blog and news columnist personalized feed, that might work better for me. Give me more from the margins, not the center!!