Chris Anderson, of Wired News, nailed a book contract to followup on his Wired article about the long tail. This article, more than any other bit of attention, has popularized the concept that there's money to be made working the 80% of products/items that have miniscule sales/attention. Those long forgotten fantasies of Internet and Web infinite shelf space may be coming to fruition.
As is the case these days, there's an attendant weblog to go with the book writing.