Poynter's E-Media Tidbits notes the launch of yet another youth oriented news spin-off, a combination of a print product and web site, that are different from the news organization's main paper and web site. The Lawrence Journal-World has been doing it to great success, and the last two New Media capstone projects here at Medill have followed a similar path. This is a trend to keep an eye on for a couple of reasons
First, these spin-offs look like they can actually be made attractive and profitable to a younger demographic. Even better they can serve as labs for news organizations to actually experiment with new Web techniques and technologies.
The spin-offs I've seen have been youth oriented (read entertainment), but a couple of segments that strike me as interesting would be a hyperlocal citizen's media product, and something targeted at seniors. A print adjunct to Silver Stringers should be a winner.