Vin Crosbie of Digital Deliverance, gives a brilliant example of how to systematically dismantle a poor argument. Responding to Donn Friedman's Online Journalism Review article arguing that news sites should start charging fees for access to content, Crosbie addresses Friedman's claims point by point and leaves a pile of smoking rubble. Through hard won experience, Crosbie has solid numbers and real cases to back up his argument.
Best of all, he brings in the totality of Brand's dictum. Way too many people stop at, "information wants to be free". If they knew the balance that the remainder provides, then maybe they would balance their thinking regarding these issues.