I just finished reading Michael Schudson's books, The Power of News and Discovering The News. I wasn't a mass communications major, so maybe these are standard reading for those types, but the texts should be on the list for anyone who seriously claims to be impacting the field of journalism.
Most salient point. Journalism and journalism culture have changed quite a bit in a relatively short period of time. The press we have today might actually be quite different in the future. Maybe in our lifetimes.