Kevin Lynch, a developer at Macromedia, highlights Macromedia's site relaunch. Of interest are a few links to behind the scenes reports on the site evaluation, development, and launch process. Much of what's in these reports is marketing fu, but there are a few technical nuggets. Of note is that Macromedia is now pushing a combination of Flash MX, Cold Fusion MX, and Web services as a platform for building Rich Internet Applications. Can you say Java Applets 1.0 in 2003 boys and girls?
However, between the penetration of Flash across a number of devices, and the relative quality and stability of the platform, Rich Internet Applications may succeed. The time may actually be right for this idea.